Write a 7 pages paper on marketing management. This product will offer an opportunity for people to be able to share the ice cream with dogs. Strategy The main strategy is to ensure that the ice cream is available in the market at ease. This will create customer loyalty towards the product. In addition, diversification of the product will reduce risks that might affect one product. It will also help to attract different customers who have different tastes of products. Another strategy is ensuring that the product satisfy the expectations of the customers. This will enable the product to remain competitive in the market. Tactics In order to get adequate profits from the market, the marketer will be expected to use different sales persons in order to reach customers from various regions. In addition, the cream will merge with ++++ ice cream parlour in the Bullring. This tactic will reduce the cost of distributing the cream. Once the product penetrates the market, it will become easier for the producer to distribute the product on its own. This tactic will also be able to reduce the price of the commodity in the market. This is because merging will help in lowering the breakeven price of the commodity therefore, creating a larger profit margin. Lower price of the product will therefore. attract customers who will be willing to test the product. Intense advertisement will also be a tactic that will play a major role in ensuring that the product penetrates the market.
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