Wellness Coach Health Practitioner


Nutrition-related issues have become a reason for concern in modern society. Although there is currently a plethora of opportunities for healthy eating, most people lack the knowledge required to create a balanced diet. Thus, they will need the assistance of a Wellness Coach Health Practitioner (WCHP).



A WCHP as a concept is twofold since the described job includes two key responsibilities. As a wellness coach, one will need to support customers by determining the sources of negative influences in their lives. Furthermore, one will need to approach clients’ issues from a healthcare perspective as a health practitioner.


The project is targeted at people of all ages and assists those in need of health coaching. Particularly, the customers that are willing to change their lifestyle will be the target of the project.


The shareholders of the project include the company, its potential buyers, suppliers, and business partners.

Implications for the Industry

The project will help to link the responsibilities of a wellness coach and a health practitioner. Thus, the idea of healthy eating will be connected to the general concept of well-being in the industry.

Business Plan for a WCHP




The project is deemed as important since it will allow bridging the gap between the perception of wellness among general audiences and the concept of well-being as it is represented in modern healthcare (Li et al., 2015; Pronk & Remington, 2015; Khera et al., 2106).

Community Needs

The project will also help to address community needs since a significant number of people suffer from misconceptions about health (Lewallen, Hunt, Potts‐Datema, Zaza, & Giles, 2015; Estabrooks et al., 2017; Eaglehouse et al., 2016). Thus, issues associated with unhealthy eating and general wellness will be managed.

Services: Details

The services will include consultations from wellness coaches and individual recommendations offered by a health practitioner. Due to weight issues within the community, the service will be quite popular. Thus, the target audience will improve not only their food habits but also lifestyle, in general.

Marketing and Customers

With the rise in health concerns, the need for professionals’ recommendations has emerged (Bolton, Bhattacharjee, & Reed, 2015; Arena et al., 2016; Kelly et al., 2016). The specified marketing technique is expected to attract a wide range of customers (Hajli Shanmugam, Papagiannidis, Zahay, & Richard, 2017; Resnick, Cheng, Simpson, & Lourenço, 2016; Taiminen, 2016). The marketing plan will include the following elements:

  1. Vision: community wellness
  2. Objectives: WCHP promotion
  3. Brand: WCHP
  4. Strategy: AIDA.


It is assumed that the project will require at least $1,000,000 to expand into the global market. The specified amount will cover direct, indirect, foxed, and variable costs. The project is likely to return at least 120% within the next 5 years.

Advantages and Disadvantages


The key strength of the project concerns the innovative combination of the services provided by a wellness coach and a physician. Therefore, the project has a unique competitive advantage that will help to promote the product. However, the lack of diversity in the current approach toward dieting options is an obvious weakness.


The issues associated with diversity are likely to be the main problematic aspects of the project implementation. It is critical to adjust the program to the needs of a very diverse audience, which will imply developing a framework for multicultural communication. However, an interdisciplinary team of experts will help to address this concern.



In recent years, more people have realized how important a healthy lifestyle is. However, to maintain good health, one needs to encompass all areas of life, at the same time focusing on health concerns. Therefore, the services of a WCHP will become very popular among a large number of people.

Final Argument

To market the services of a WCHP, one will need to focus on the multidimensionality of health management. Furthermore, the quality of services will have to remain consistent, which is why interdisciplinary collaboration is needed. As long as the program focuses on the needs of diverse customers, the WCHP project will stay popular.


Arena, R., Lavie, C. J., Hivert, M. F., Williams, M. A., Briggs, P. D., & Guazzi, M. (2016). Who will deliver comprehensive healthy lifestyle interventions to combat non-communicable disease? Introducing the healthy lifestyle practitioner discipline. Expert Review of Cardiovascular Therapy, 14(1), 15-22. Web.

Bolton, L. E., Bhattacharjee, A., & Reed, A. (2015). The perils of marketing weight-management remedies and the role of health literacy. Journal of Public Policy & Marketing, 34(1), 50-62. Web.

Eaglehouse, Y. L., Rockette-Wagner, B., Kramer, M. K., Arena, V. C., Miller, R. G., Vanderwood, K. K., & Kriska, A. M. (2016). Physical activity levels in a community lifestyle intervention: A randomized trial. Translational Journal of the American College of Sports Medicine, 1(5), 45-51.

Estabrooks, P., You, W., Hedrick, V., Reinholt, M., Dohm, E., & Zoellner, J. (2017). A pragmatic examination of active and passive recruitment methods to improve the reach of community lifestyle programs: The talking health trial. International Journal of Behavioral Nutrition and Physical Activity, 14(1), 7-15. Web.

Hajli, N., Shanmugam, M., Papagiannidis, S., Zahay, D., & Richard, M. O. (2017). Branding co-creation with members of online brand communities. Journal of Business Research, 70, 136-144. Web.

Kelly, S., Martin, S., Kuhn, I., Cowan, A., Brayne, C., & Lafortune, L. (2016). Barriers and facilitators to the uptake and maintenance of healthy behaviors by people at mid-life: A rapid systematic review. PloS One, 11(1), e0145074. Web.

Khera, A. V., Emdin, C. A., Drake, I., Natarajan, P., Bick, A. G., Cook, N. R.,… Fuster, V. (2016). Genetic risk, adherence to a healthy lifestyle, and coronary disease. New England Journal of Medicine, 375(24), 2349-2358. Web.

Lewallen, T. C., Hunt, H., Potts‐Datema, W., Zaza, S., & Giles, W. (2015). The Whole School, Whole Community, Whole Child model: A new approach for improving educational attainment and healthy development for students. Journal of School Health, 85(11), 729-739. Web.

Li, R., Qu, S., Zhang, P., Chattopadhyay, S., Gregg, E. W., Albright, A.,… Pronk, N. P. (2015). An economic evaluation of combined diet and physical activity promotion programs to prevent type 2 diabetes among persons at increased risk: A systematic review for the Community Preventive Services Task Force. Annals of Internal Medicine, 163(6), 452-460. Web.

Pronk, N. P., & Remington, P. L. (2015). Combined diet and physical activity promotion programs for prevention of diabetes: Community Preventive Services Task Force recommendation statement. Annals of Internal Medicine, 163(6), 465-468. Web.

Resnick, S. M., Cheng, R., Simpson, M., & Lourenço, F. (2016). Marketing in SMEs: A “4Ps” self-branding model. International Journal of Entrepreneurial Behavior & Research, 22(1), 155-174. Web.

Taiminen, H. (2016). One gets what one orders: Utilisation of digital marketing tools. The Marketing Review, 16(4), 389-404. Web.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with My Homework Geeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Live ChatWhatsApp