Understand marketing

Without marketing, it is not possible for any customer to know about the details of what the company has to offer to them and what benefits will they get after using those services. The type of marketing plan being used and how frequently the marketing is to be done depends on the target market of a company. If the company should go for direct marketing by using mailing lists or they should advertise on the television, etc. Should the marketing be done constantly or with time intervals or in certain period of time when the demand of the product is fairly high?

A Marketing Plan is developed to market the commodities and this is basically a business document which describes our objectives and explains how we will market our services to the prospects and to the customers. The unique benefits that the customer can avail using the company’s services are highlighted and the customer is informed how their services are different from the rest. (Kotler & Kevin, 2008). Brand is a name, symbol or design either used individually or a combination of the three to identify and differentiate the goods and services from the other sellers.

It does not only mean being chosen by a customer over its competitors but the customer should be sure what he has chosen for himself is the best. Some of the objectives that we have to achieve is to deliver our message clearly to the customers, confirm its credibility, motivate the buyer to make purchases and develop consumer loyalty. For this, we have to understand the needs and the wants of the customer well. ( Kotler & Armstrong 2005) Marketing has to be very well planned because there have been cases in which bad marketing has been done. Therefore, the marketer must always take care and do good marketing.

Spam e-mails, irrelevant banners and junk mail come under bad marketing resulting in consumer despair. Good marketing is the solution of getting over with bad marketing for which the marketers must collect clues from the warehouse, should make the right offer at the right time that would suit the interests of the target market. Moreover, they must know their audience and make relevant offers to them. Nowadays the trend of customer relationship management is increasing day by day. More and more companies are becoming aware of the fact how important customer relationship management is.

As the customer is getting aware about things, they also have complaints about them that have to be handled carefully and patiently by the customer relationship officers. (Schultz, Tannenbaum & Lauterborn, 1994). The types of methodologies that help a company to maintain customer relationships in an organized way is called customer relationship management. It’s not always that customer might have any complaints but they might also have some suggestions for further improvement or there can also be prospective customers who would want to know more about the company.

(Dunbar & McDonald, 2004). The ways that the customers use in order to get information regarding the service highlights their preferences. Once we get to know about the customer we are on the stage of gaining a competitive advantage. It also makes communication easy, effective and economical. But if we fail to find out these facts, it can be bad for the company. A way to improve communication is to think from the point of view of the customer. Other than that, we should also study the trends of the customer preferences. (Fill, 2002).

The company should basically educate the target audience about the services they are providing and they should inform the customers about what they can do for them. Furthermore, information sessions should be held and the benefits of the company should be highlighted. The target market should always be kept in mind and their needs and wants should always be taken care of. (Iacobucci & Swartz, 1999).


Armstrong, G. & Kotler. P. (2005). Principles of Marketing. 11th Edn. Prentice Hall. Dunbar,I. & McDonald,M. (2004).Market Segmentation: How to do it, how to profit from it. Butterworth-Heineman. Fill, C. (2002). Marketing Communications: Contexts, Strategies and Applications. 3rd Edn. Harlow Financial Times Prentice Hall. Iacobucci, D. & Swartz, T. A. (1999). Handbook of Services Marketing and Management. 1st Edn. Sage Publications, Inc. Kevin,K. & Kotler,P. (2008). Marketing Management. 13th Edn. Prentice Hall. Schultz,D. , Tannenbaum, S. I & Lauterborn, R. E. (1994). Integrated Marketing Communications. Chicago, NTC Business Books.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyHomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
10th grade English
very good
Customer 452773, March 26th, 2023
I just need some minor alterations. Thanks.
Customer 452547, February 10th, 2021
thank you so much
Customer 452749, June 10th, 2021
Thank youuuu
Customer 452729, May 30th, 2021
Business and administrative studies
Customer 452773, February 23rd, 2023
Business and administrative studies
Customer 452773, February 23rd, 2023
Business and administrative studies
Thank you for your hard work and help
Customer 452773, February 21st, 2023
English 101
IThank you
Customer 452631, April 6th, 2021
Business and administrative studies
great job as always
Customer 452773, February 26th, 2023
Business and administrative studies
excellent work
Customer 452773, March 12th, 2023
Customer 452591, March 18th, 2021
Criminal Justice
The paper was not accused of plagiarism and was written very well. I will let you know the grade once it is graded. Thank you
Customer 452671, April 26th, 2021
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes