Swot: Brand and Dove Conditioner Shampoo

Strengths

Dove conditioner shampoo varieties are products of the Dove Company. However, Unilever is the parent company of Dove products. As well know, Unilever is a Anglo-Dutch multinational corporation that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Therefore, Dove conditioner shampoo varieties own a strong brand name and image as a part of a wide range of leading brands with Unilever’s other products portfolio such as; Lipton teas, Slim-fast, Ben and Jerry’s ice-cream. Thus, it is good for establishing and promoting brand prestige and getting numbers of commercial partners, economic aids and resources.

As the brand has grown, so has the investment in advertising. Dove regularly uses magazine advertising to place itself at the heart of the beauty arena, specially its conditioner and shampoo products. Dove’s use of magazines in the marketing strategy has gone far beyond regular display advertising to promotions. Additionally, Dove consistently uses magazines as the lead medium in a number of multi-channel, short-term, product-focused projects. On the other hands, over one million consumers visited Dove’s website to know conditioner and shampoo products in August 2009.

It shows that the promotion of Dove conditioner and shampoo products on the Internet is also successful and accepted. The conditioner and shampoo products of Dove are not completely single products. When a shampoo product is sold, a conditioner product can be promoted and sold with a favorable price, and vice versa. Or promote and sell them two products together with special packaging.

Weakness

Shampoo and conditioner product development has followed movements in fashion, adding value to the sector, but this market has also been affected by changes in the wider economy. The data shows that there are many brands in hair care market, and Dove conditioner and shampoo…