Mobile phone advertisements

In this GCSE English Media coursework I will be comparing two mobile phone advertisements. There are four factors in this essay I will be tanking about and these are purpose, contents, layout and the use of language. After I have compared the two mobile phone advertisements I will by writing a conclusion about witch mobile phone advertisements I thought was better and which was more attractive.

Purpose The overall purpose of both adverts is the same that is to sell phones but there is another purpose for ’25 hours free calls’, its purpose is to sell as many phones as it can on a new deal. It has to display the new deal with all it details and also additional options. As the reader looks at the advert they can see the purpose clearly in an instant on the top of the page and beside it the orange logo. This clearly shows the reader that orange have a new deal going on.

On the purpose is also clearly shown as you look at the page u can see at the top of the page it says in bold writing ‘choose a phone’ which shows that it is trying to sell phone. The advert also gives some information on the phones and faces the customer can use and also other types of useful information so the customer can compare between both phones. The second advertisement called ‘choose a phone’ is mostly aimed a teenagers and the other advertisement is mostly aimed a middle aged people. We can see that the second advertisement is aimed at teenagers because of the use of pictures of phone faces, which look attractive. The first advertisement called ’25 hours free calls’ looks like a simple advertisement.

Content and use of Language The advert called ’25 hours free calls’ contains a lot of information on the phones and the new deal. The use of the word “FREE” is used a lot throughout the advert to make the reader think that the mobile is very cheap. It shows information on the measurements of the phones and also the facts like how long talk-time it has this allows the customer to compare both phones and make a good decision. It also contains information on the websiet and places to go to get more information on this deal. Unlike the advert callen ‘choose a phone’ it shows a lot of information on the people you can contact to answer your questions.

In the advert called ‘choose a phone’ it has not as much information as the advert called ’25 hours free calls’ but it does give a lot of useful information it also contains useful information that is not linked to selling the phone but they use those facts to sell their accessories. It contains a lot of pictures of the phone and also the faces the customer can use. Unlike the advert called ’25 hours free calls’ it has a picture of a human face which shows excitement. They use this face so the customer wants to find out what the person is exited about. The advert called ‘choose a phone’ is more formal because it gives you a lot of information about the phone. And the other advert called ’25 hours free calls’ is more like a gimmick. The advert calls ‘choose a phone’ gives the reader facts about phones and we can see this by the use of the words ” did you know”.

Layout Layout is one of the most important factors in advertising. Before the layout is done you need to know how the advert will be used. The advert called ’25 hours free calls’ has a very common layout to the adverts that are used in newspapers. Because they have a limited amount of space they try to use as much space as they can and make it bold as the can to make it eye catching. It displays the two phones besides each other and in the middle they show the free things you can get and what they are worth. The advert called ‘choose a phone’ uses a few bold text sections but it also has a picture of a persons face sideways and underneath his face it says “did you know” so the reader is automatically attracter to read it. The layout of the advert called ‘choose a phone’ is sort of set out in two columns with pictures in them.


By reading and comparing the two mobile phone adverts above I have come to a conclusion that the advert that I like the most is the one called ‘choose a phone’ because it is more formal and it is straight to the point unlike the first advert which gives the reader lots of options to choose from.

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