Marketing for International Health Care Organization

I. Describe a health care organization that has opened or is planning to open a branch in another country. 
a. Assess the impact of global marketing on the success of the organization’s branch facility. 
b. Include specific marketing strategies that may improve the organization’s international success. 
c. Evaluate competitive advantages for this organization in relation to medical tourism. 
d. support response by identifying and explaining key points and/or examples.

II. Medical Tourism
a. Identify benefits of and barriers to medical tourism.
b. Reflect on reasons consumers may or may not seek medical care outside of their home country. 

Resources:
Hanefeld, J., Smith, R., Horsfall, D., & Lunt, N. (2014). What do we know about medical tourism? A review of the literature with discussion of its implications for the UK National Health Service as an example of public health care system. Journal of Travel Medicine, 21(6), 410-417.

Harris, M., Weisberger, E., Silver, D., & Macinko, J. (2015). They hear “Africa” and they think that there can’t be any good services-perceived context in cross-national learning: A qualitative study of the barriers to Reverse Innovation. Globalization and Health, 11(1), 45

Ramamonjiarivelo, Z., Martin, D. S., & Martin, W.S. (2015). The determinants of medical tourism intentions: Applying the theory of planned behavior. Health Marketing Quarterly, 32(2). 165-164

Matthias, D.M., Taylor, C.H., Sen, D., & Metzler, M. (2014). Local markets for global health technologies: Lessons learned from advancing 6 new products. Global Health, Science and Practice, 2(2), 152-164.

APA format, citations, and references

myhomeworkgeeks (28431)
New York University
DO YOU HAVE A SIMILAR ASSIGNMENT?!

Click Here to Hire an Expert

Hire Verified Expert

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Have a homework question? Get help from verified tutors now!
error: Content is protected !!

Are You Looking For Assignment Help? We Can Certainly Assist You