Learning Approaches and Principles Used by Jack’s Link Case Study

Learning approaches and principles used by Jack’s Link on their website Jack’s Link has used several learning approaches and principles on their website to teach consumers the health aspects of their beef jerky. They have created exciting brand personalities which they use to target different personalities with their core message of healthy benefits of the products. The website has a specially designed section called the “Who are you?”

page. On this page, they have developed several personality types which they use to target specific consumer segments with the products that best suit them and that are likely to interest them hence create awareness of the different offerings. Jack’s Link has been able to teach consumers the health aspects of their beef jerky effectively by properly segmenting and targeting their communication on their different products to specific groups/ segments of the community.

Haven’t Found The Relevant Content? Hire a Subject Expert to Help You With
Learning Approaches and Principles Used by Jack’s Link Case Study
Post Your Own Question And Get A Custom Answer
Hire Writer

This has created new demand for their products from new, non-traditional beef jerky markets most specifically the health conscious female segment and mothers with children. Through the use of the website, they have been able to position beef jerky as a main stream snack and a healthy alternative to other salty snacks.

Brand Personality Dimensions Jack’s Link has created brand personality dimensions based on sport/adventure analogies for example there is the enthusiast, the health nut and the adventure seeker. By using these exciting brand personalities, they are able to effectively market their beef jerky products by creating buzz and excitement around their brand in ways that other traditional beef jerky producers have not explored in the past.

This has led to consumers re-appraising beef jerky and specifically their brands and thus they have been able to gain considerable market share in the beef jerky market and the larger salty snacks market as a whole.

Tactics to establish Brand Personality Jack’s Link has used several tactics to establish their brand personality and bring it to life in ways that it resonates with their target market and they are able to relate to the brand at both a functional and emotional level. They have developed a campaign named ‘feed your wild side’ which is also the theme of their website.

They have also developed commercials which are quirky and targeted at the youth which is a segment they have identified as a key driver for growth in this segment and one which hasn’t been adequately exploited. Each of the profiles that they have created on their website represents a specific segment of the market and they make sure that they target all their communication to each of the six different profiles. This has enabled them to cut through the clutter in the market and also avoid the one size fits all kind of reasoning.

Attitude change strategy Jack’s Link has embarked on a strategy to change consumer perceptions and beliefs regarding beef jerky, its target consumer and its profile as a healthy snack. Traditionally beef jerky has been considered a man’s snack but they are now targeting the youth as well as women via their communication in terms of commercials and their campaign.

They have been able to successfully change this perception and it is more widely accepted by the youth as well as women and children. Jack’s Link has been able to package beef jerky as healthy by showing evidence of this and helped it gain popularity.

Why Hire a Professional Essay Writer from MyHomeworkGeeks

Quality Urgent Essays

Domyhomeworkk online platform provides the best essay writing service ever received elsewhere, thanks to our professional essay writers. Experience gained in the 10+ years of being in the assignment writing industry is also an added advantage.

Professional and Experienced Academic Writers

A lot is done to maintain us as the best essay writing service provider. Besides owning a degree from a recognized university, a writer must pass the rigorous tests we take them through before they are considered eligible to offer urgent essay help on our website.

Affordable Urgent Assignment Help

Who said a reliable website should not be cheap also? While it is human nature to associate prices with quality, that does not always work. At domyhomeworkk.com, we guarantee you cheap and urgent essay help without compromising the quality.

24/7 Available Urgent Essay Writing Service

Whether it is a ‘write my essay for me cheap’ or ‘edit my essay’ order you want to request, always feel free to reach us at any time of the day. Our experts work in shifts to ensure that you access urgent essay writing services at any time of the day.

Plagiarism Free Essays Online

The punitive measures that come with plagiarized content are so harsh, and we understand that. We consequently ensure to write each client’s papers from scratch no matter how urgent the essay is. To acknowledge borrowed content, our quick writer references and cites the work.

Wow Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

So much stress and so little time? Take care of yourself: let us help you with your tasks. We offer all kinds of writing services.

Essays

Custom Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission and Business Papers

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Editing

Editing and Proofreading

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Coursework

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Have a homework question? Get help from verified tutors now!

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes