I will pay for the following article Green Branding. The work is to be 6 pages with three to five sources, with in-text citations and a reference page. It is actually a new kind of marketing strategy adopted by the companies to stay favorable in the eyes of their customers. .Green branding sometimes acts as the unique selling proposition for a particular company or product.Automobiles are considered one of the major sources of environmental pollution in the world. Therefore it has been the need of the hour to deliver something new to the customers that will be attractive as well as eco-friendly.Toyota is one company that has tried its best to be on the greener side. For instance, the launch of the first generation of a hybrid car named Toyota Prius back in 1998 was a great effort made by the company to reduce carbon emission and even Camry, Estima, Alphard, etc is considered among the green sub-brands of Toyota and are the models of hybrid synergy drive technologies. Though Toyota in itself is not environment friendly and all their cars are not among the green bandwagons as the likes of Avensis and Celica. But a conscious effort on the part of Toyota is made to change their image. The change has been highly appreciable among the people, which reflects in their sales records (Bruner, n.d.).Toyota started thinking of the environmental concerns way back in the year 1993 when it first drafted its action plan. In recent times, one of the major steps taken by Toyota towards the green branding of their company is by the formation of the Fourth Environmental Action Plan in the year of 2005. It was a vision of Toyota for the year 2006 to the year 2010 to develop a recycling-based society. It was a long term oriented goal that emphasized more on the action plans which need to be undertaken for five years so that it can bring about a considerable change in the year 2020 or at least by 2030. The company also aimed at becoming the global leader and the initiators of the total environmental change process. It was observed that the change could be brought about by only through the adoption of advanced environmental standards and techniques. The major issues which were addressed in the plan were the critical factor of global warming. it was also concerned with the recycling of resources, emphasis on the management of substances, and steps to improve the atmosphere quality.
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