How to Use Meme Marketing on Your Social Media Channels

Including user-generated content from influencers without crediting them can negatively impact your brand’s reputation. Many customers having issues with a brand are turning to social media to get help rather than waiting for a response to an email or making a phone call. These are people who will become repeat customers and be willing to buy from again if they know they can trust that you’ll help them with any issues.

If you want to appeal to younger audiences on social media, then memes are a must. So, all in all, memes are really low in effort but high in rewards as they’re super sharable and people love to engage with them. Create gold-standard videos in minutes with InVideo’s online video editor. Join 7M+ users across 195 countries and create engaging videos on the go. An example of well-timed memes in advertising on Instagram is from The Beard Club.

It is important to hold their attention and guide them through the processes of signing up, shopping on your site, and choosing your product. Read more about buy real instagram followers here. But, creating a killer call-to-action that converts is an uphill task. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Another common trait of popular memes is an emotional connection to its subjects.

Quotes are an ideal way to communicate information and educate others while also increasing the brand’s visibility and awareness. So if you want to push your social media ads with limited external support to the next level, quotes can get your name and story out there and communicate with customers. What you post about determines how your audience receives you. If your company tweets about LGBT+ rights or #BlackLivesMatter, that can send a message about your values and where you stand on the subject.

You can show off your sense of humour and your way with words without having to learn complicated photo editing software. On average, by using memes, a marketer gets ten times more reach with 60% organic engagement. Trolls can and do eventually glom onto whatever meme is popular and wear on people — the longer a meme trends, the more susceptible it is to being used to spread stereotypes and regressive messaging. But what is it about these memes — repurposed from the Mr. Men and Little Miss brand of children’s books and, more recently, TV show — that made them so popular so quickly? Classified as a “remix meme,” it uses a format that allows anyone with basic editing skills to turn the meme into something self-referential.

They post fun and engaging memes instead of professional cute-dog pictures. Let’s consider several examples of how brands include humor in their marketing. Memes make a low-cost way to create content that gets shared widely, which is a great tactic to promote your brand and products. Sometimes, your funniest memes come to fruition when you collaborate with your friends.

Find the right balance and your followers will be happy to share your content with their own followers. Spotify mastered this content marketing strategy several years ago when they launched their now annual Spotify Wrapped campaign. Luckily, all viral content shares some common characteristics.

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