Group project- barstool sports

This is a group work. I have a small portion of the work. My part is Opportunities and Threats of industry which is sport media and retail. The company we researching is Barstool sports. Mainly focus on opportunities and Threats of sport media industry. The one of opportunities of sport media is retail. Please follow below documents.  I have the last part. at least 2 pages in specifically. 

  
A
*BRIEF* description of the technological,
economic, cultural, and political/legal environment of the market. Also, provide a strategic
3

analysis of the key competitors already in your market, as well as potential entrants and
substitutes for your products/services. (See Chapters 3 & 
Guidelines

explore the industry environment in your product/service category with a detailed description of the technological, economic, cultural, and political/legal environment of the market and future trends.
provide a detailed assessment of the key major local and global competitors in the industry, potential entrants, buyers, suppliers, and substitutes for your products/services. For this part of your analysis, in addition to identifying major competitors, try to find information about their marketing programs (products, brands, served segments, distribution, pricing tactics etc.), as well as their major strengths and weaknesses.
 In this section, you should also discuss the opportunities and threats facing your industry in your market (Also see Chapters 3 & 4).

Outline

Industry environment Descriptions and trends

Cultural

Sports culture

Bro culture (subgroup)

Target Demographics

Overall stereotypical target market
Variability by sport?

External Factors and events

Race relations

Anthem Kneeling

Sexism

Male dominance

Political/Legal

Illegal and counterfeit sports memorabilia

How much is spent on counterfeit jerseys and sports apparel

Political events affecting sports

Anthem kneeling

Has it lead to drop in attendance?
Less apparel sales?

Economic

Profitability of collegiate and professional sports organization
How much money do sports fans spend on:

Apparel
Memorabilia
Events

Trends in retail

How do overall retail trends compare specifically to sports retail?

Technological

Shift towards ecommerce and digital sales

The Menswear Gold Rush and the Power of the Internet

Competitors environment

Competitors

Media Competitors

Major Sports Networks

ESPN
NFL network
MLB
NHL
NBC
CBS
Fox

Sports bloggers

Bleacher reports
Sbnation
Fansided 

Entertainment websites/blogs

Brobible
TFM (Grandex Inc.)
Rowdy gentleman
Man outfitters

Retail Competitors

Fanatics Inc.
Mitchell and Ness

The Major Sports clothing manufacturers

Nike
Under Armor
Adidas

Opportunities and Threats

OT Industry analysis 
External environment
   Opportunities of sports media industry 
retail part 
     Threats of  sports media  industry 

Opportunities of retail part 
Threats of retail part 

Downward trends in retail industry 
More potential market entrant. 

myhomeworkgeeks (28431)
New York University
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