Global Leadership – Carlos Ghosn

In 1999, the Nissan was suffering under a decade of decline and un-profitability, in fact the company was on the verge of bankruptcy, with continuous loses for the past eight years resulting in debts of approx. $22billion. Lack of market knowledge, innovation, customer needs, quality management and competition consideration as well the devaluation of Yen against the US dollar have dramatically impacted Nissan performance. Also both formal and informal internal procedural Nissan norms, as well as Japanese cultural norms were holding the company back.Through keiretsu investments Nissan management believed would foster loyalty and cooperation between members of the value chain, hence they invested in real estate and suppliers’ companies.

When French auto manufacturer Renault acquired Nissan, president Hanawa of Nissan requested Carlos Ghosn to engineer the failing company’s turnaround. The Brazilian-born, French-educated son of Lebanese parents, Ghosn first learned the management principles and practices while rising through the ranks at Michelin and Renault. His globalized background designated him as an appropriate choice to lead the turnaround of the Japanese company.Renaissance Upon his arrival at Nissan, Ghosn began his new position by embarking on a three-month intensive examination of every aspect of the business Although Nissan had technologically superior products, Ghosn found there was a distinct absence of vision and leadership. Ghosn organized cross-functional teams to develop a new corporate culture using the best elements of the Japanese national culture. By October 1999 Ghosn was ready to announce his strategy to turn the company around with the Nissan Revival Plan (NRP).The NRP become a highly successful cultural intersection that created the most dramatic turnaround in automotive history.

It was designed to address the company’s severe short-term problems and stop the years of declining performances. In the plan, through the Cross-Functional teams organized, Ghosn consistently challenged the tradition-bound thinking and practices of Japanese business that inhibited Nissan’s effectiveness. Ghosn closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets to focus on the company’s core business.Nissan was now breaking the cultural norms of keiretsu investments. Cutting down costs was just the first step in Nissan’s recovery. Actually changes were introduced in every corner of the company, from manufacturing and engineering to marketing and sales: update of Nissan’s car and truck lineup; introducing new, dynamic designs; quality improvement. These strategies quickly polished Nissan’s image in the marketplace, and re-established the company in the minds of consumers as a leader in innovation and engineering.

His so-called Nissan Revival seems to be working. But Ghosn is definitely an iconoclast. He defies Japanese business etiquette and shakes hands with every employee he meets, not just top managers. But his radical moves have made him Public Enemy No. 1 to Japanese traditionalists. Eighteen months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. Ghosn transformed Nissan once again into a powerful global automotive manufacturer.

NRP returned the company to profitability, achieving 7. 9% operating margin and $2. 5 billion profit in 2001. Management Lessons from Ghosn? Ghosn has a results-oriented approach in which he holds people clearly accountable. Therefore, he enthuses and directs, and then leaves them to get on with it and can check back later if they have delivered. In spite of the media’s attempts to blow Ghosn up into demi-god status, the far wiser assessment comes from Garel Rhys of the Cardiff University Center for Automotive Industry Research in Wales.He tells Fortune: “[Ghosn] is not a superman, only a human being, but he gets results.

He sets goals and holds people accountable. ” Leadership the Carlos Ghosn way Some of the most interesting revelations in one of Forbes articles May 22 2006 relate to Ghosn’s personal management style, which is tough, demanding and straightforward. In one of the his interviews with CNN he describes himself as people motivator and inspiring which lead to people beleiving in the company and increased level of commitment. Trans-cultural LeaderThe Raoul de Vitry d’Avaucourt Clinical Professor of Leadership Development Manfred Kets de Vries; Research Project Manager Elizabeth Florent-Treacy and case writers Mark Mildon and Antoine Ting illustrate Ghosn’s success in bridging such yawning cultural differences. The authors detail Ghosn’s somewhat unorthodox managerial philosophy, including a far more hands-on approach and absolute insistence on maintaining what he considered a healthy work/home life balance. And while Ghosn was careful to avoid being disrespectful of Japanese cultural norms, he never “did things the Japanese way”.He also proved himself a savvy exploiter of the local media, gaining invaluable exposure while allowing him to polish Nissan’s quite tarnished image.

The key success factors of the Nissan turnaround were vision, strategy, and people commitment to the turnaround. For sure the changes were not easy to implement, but the clear vision brought that people were motivated to bring to life, and the results that showed off rapidly, gave Ghosn credibility, making people feel safe about the company.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyHomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Thank you!
Customer 452545, February 6th, 2021
Business and administrative studies
Thank you
Customer 452773, March 19th, 2023
Thank you for your hard work and help.
Customer 452773, February 13th, 2023
Thank youuuu
Customer 452729, May 30th, 2021
Business and administrative studies
Thank you for your hard work and help
Customer 452773, February 21st, 2023
Business and administrative studies
Customer 452773, February 23rd, 2023
Customer 452591, March 18th, 2021
English 101
IThank you
Customer 452631, April 6th, 2021
Business and administrative studies
Customer 452773, March 3rd, 2023
Social Work and Human Services
Great work I would love to continue working with this writer thought out the 11 week course.
Customer 452667, May 30th, 2021
I just need some minor alterations. Thanks.
Customer 452547, February 10th, 2021
Business and administrative studies
excellent paper
Customer 452773, March 3rd, 2023
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes