Gillette Marketing

Gillette Razor corporation was founded in 1901 by King Camp Gillette as the American Safety Razor Company. In 1895, while working as a salesman for Gillette envisioned an inexpensive, double-edge blade that could be clamped over a handle and simply disposed of when the blade dulled. Gillette spent many years searching for an inventor or engineer that could help him in making the dream a reality. Many people told him it couldn’t be done but in 1901 William Nickerson, a Massachusetts Institute of Technology educated machinist, took on the task aided with the designs provided by Gillette.

Production of the razor started in early 1903 and in October of the same year, the newly renamed, Gillette Safety Razor Company began advertising and selling their razor sets for $5 each. Additional blades sold for $1 for twenty As we mentioned earlier King Gillette vision was to make the shaving experience simpler, safer, inexpensive and time saving. The Gillette Company is globally focused on consumer products marketer that seeks competitive advantage in quality, personal care and personal use products.

On their very beginnings Gillette Company was mainly focus on men’s grooming products; in 1902 they introduced the first safety razor using a disposable blade and they started advertising their product with the first ad appearing in a magazine. By 1908, Gillette Company started operating not only in U. S. but also in Canada, England, France and Germany. Around this time they introduce their second best advertising campaign which was the face of King’s Gillette on each of their razors pack.

This advertising campaign was very successful on countries outside of U. S. because people recognized the face of King’s Gillette and they referred to them as “the king with the man’s face. ” During the following twenty years the company kept introducing new products with new technology. By 1939, the company developed a sports advertising campaign and they purchased the radio broadcast right to the World Series. Later on, in 1942 the company sponsored a group of sport advertising which they called “Gillette Cavalcade of Sports. This included the orange bowl, the sugar bowl, and the Kentucky Derby; which according to the company history website this “sports advertising programs, remained an important vehicle for Gillette advertising. Later on, around 1970’s the company developed a new advertising campaign to advertise their product line of Right Guard and soft & dry deodorants and Adorn and white Rain hair sprays. The company continues introducing innovation in shaving technology, and at the same time developing new ad campaigns to emphasize the more profitable shaving systems over disposable shavers.

Around 1990, the company decided to change a little bit their target market so they introduce the Gillette Venus Vibrance, which is the female version of the M3 power Venus blades for man. The introduction of female razors was very positive for the company, but this was not the only new program development that Gillette Company will have. Around the same year Gillette’s company acquired four successful U. S. divisions, and those were the personal care division (Oral-B product care),the Toiletries Division (right guard deodorant and antiperspirant), the paper Mate Division and The Safety Razor Division.

These divisions did help the company’s revenues but most of the company’s revenue was generated by the razors division. The company found sport advertising campaigns to be very successful so around the year of 2005, the company introduce a new advertising campaign featuring sports champions; such as Tiger Woods, Roger Federer and Thierry Henry to announce the new Gillette’s new product line. “Fusion Gamer Saver” and the line of this campaign was “prepare to be your best today. ” this advertising campaign was very successful not only in U. S. but also in many different countries. In addition, to this campaign the company also introduced multimedia advertising, store promotions, direct marketing, sponsorships and celebrity television commercials; for instance Jennifer Lopez, she is the celebrity that advertises the Venus Razor. Another important advertising that Gillette Company introduces is their web page. In this page the company introduces their line as “Being a G man means taking pride in grooming to help you look, feel and be your best.

So here people can find their products, Gillette science (innovations of the product, from then to now), and product coach, for man and women. Product coach is a very interesting feature, because guys can play with this picture and see how they might look with certain type of beard color or hair color; and it is also available for women, so they can also choose how they want to look. One of the most recent successful advertising campaigns that Gillette introduced was the Young Guns, with Ray Rice, Kyle Busch, Evan Longoria, Carlos Gonzales, Matt Ryan and Denny Hamlin.

This current promotions are focusing on Young man, so this shows that Gillette is not only focus on targeting older man, they are focus on personal care and personal use product for man and women of different ages. Gillette has an incredible amount of the market share of disposable razors. Gillette holds 72% of the market, while their closest competitor, Schick has a mere 18 % and the number 3 company, Bic has 6%. When compared all other brands in the world, through 2010, Gillette is ranked 13th according to Interbrand. com. They currently have a brand value of 23,298,000,000.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyHomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
Thank you
Customer 452773, March 19th, 2023
I just need some minor alterations. Thanks.
Customer 452547, February 10th, 2021
Business and administrative studies
Customer 452773, February 23rd, 2023
Great job
Customer 452773, February 13th, 2023
Business and administrative studies
Excellent job
Customer 452773, March 17th, 2023
Social Work and Human Services
Although it took 2 revisions I am satisfied but I did receive it late because of that.
Customer 452603, March 25th, 2021
Customer 452591, March 18th, 2021
Business and administrative studies
great job as always
Customer 452773, February 26th, 2023
Social Work and Human Services
Great work I would love to continue working with this writer thought out the 11 week course.
Customer 452667, May 30th, 2021
English 101
great summery in terms of the time given. it lacks a bit of clarity but otherwise perfect.
Customer 452747, June 9th, 2021
Business and administrative studies
Customer 452773, March 3rd, 2023
Love this writer!!! Great work
Customer 452597, April 5th, 2021
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes