FSO315 Emergency Ground Operations

CORPORATE COMMUNICATIONS ASSIGNMENT: In a group of 2-3 people or individually, choose an actual serious incident or accident at an airline of your choice. Now imagine YOU are in charge of Corporate Communications or the CEO. Your company has just been through a massive NEGATIVE public occurrence. You must now put out the damaging media frenzy!! Use your imagination and creativity to think of ways to repair the unfavorable image of your company. Remember what the role of Corporate Communications/CEO are and what qualities they must possess and how they must communicate to public. Example: Use Zoom Meeting or Blackboard Collaborate ultra or Adobe Spark Video, animation app (or other applications you know of) to simulate a news conferences, re-create a news interview between CEO and interviewer or create a commercial/PR video to resurrect your company image! DO NOT forget this is a video role play assignment. Use creativity. Information to include into video: -What the occurrence is. -Description of the occurrence. -When the occurrence happened -How it is being handled. -What was the cause, only if it was apparent early on? -Findings? Solutions? (include as much information as you like, remember the person viewing your video must be able to understand what happened and how it’s being dealt with.) Please email the video or upload the video to Blackboard assignments (large files may take time to upload to BB-last resort: unlisted/private YouTube URL). You must also provide a written script along with an itemized list of who completed what task. The presentation is worth 20% of your grade. Rubric is below. Total point value: 20 CRITERIA BELOW AVERAGE 1 SATISFACTORY 2 ABOVE AVERAGE 3 EXCELLENT 4 INTRODUCTION The presenters did not give a clear concise introduction. Presenters gave a clear introduction of the topic, but was somewhat unclear. Presenters gave a clear, concise and easy to follow introduction. The introduction was exceptionally well organized and very easy to understand. ORIGINALITY The presenters were unenthusiastic. Presenters were somewhat enthusiastic and kept audience attention for the most part. The presenters kept the audience attention the whole time. The presenters kept the audience attention with clever and innovative ways. DEVELOPMENT OF TOPIC No understanding of the assignment. Ideas are confusing and unorganized. Some understanding of the assignment. Points are developed with minimal details. Good understanding of the assignment. Ideas were developed with sufficient and appropriate details. A very good understanding of the assignment. Presentation was well-organized and developed with great detail. RUBRIC FOR CORPORATE COMMUNICATIONS ASSIGNMENT A group of people posing for the cameraDescription automatically generatedA screen shot of a person in a suit and tieDescription automatically generatedTotal possible marks: 20

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