DP World Company’s Supply Chain Management Essay

Importance of port management at DP world

The Dubai World is one of the world’s leading port destinations. Extensive activities that take place around the DP remain the major reason for a properly managed port. It is worth noting that the security facets of a port are critical elements calling for a well-managed port system with improved IT infrastructures.

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Improved efficiency and effective handling of customers, suppliers and containers at DP necessitates the implementation of the best-of-breed management systems in order to meet the increasing world demand for port services1. Currently, DP World stands on a notch higher in terms of the magnitude of services and the degree of transactions taking place at its premises. An extended network of terminals across the world makes DP to demand a high-class management plant to meet its expanding portfolio services.

Management, organization, and technology factors were responsible for DP World’s problems with port management

The use of obsolete technology at DP proved less efficient and effective in providing high-class port services to the users. These IT infrastructures were unable to meet the emerging issues in security of ports and its users. On the other hand, the management’s inability to implement a management plan that could leverage it from the challenges became eminent contributors of the DP problems.

How the implementing the RFID software change the way DP World ran its business

The implementation of RFID enabled DP to improve its security systems via provision of accurate inbound and outbound truck governments through its terminals. Accurate input of data at DP enabled the port to leverage itself against the errors associated with data capture and access. The adoption of RFID has greatly influenced the productivity, speed of work using automated gate systems. Lastly, the application of RFID systems has generated impetus for improved customer service, thus increased customer satisfaction through efficient supply chains with effective delivery of containers.

Two decisions that improved by implementing the RFID system

The first decision to adopt a securitized system in handling data at DP was fundamental in enabling the implementation of the new RFID system. This followed the security lapses occasioned at DP World necessitated the acquisition and use of RFID in order to secure its channels and terminals.

Types of companies most likely to adopt cloud-based ERP and CRM software services

In the advent of technological advancements, firms are moving toward the use of cloud computing in their management systems. Although this form of technology has received much attention, some companies remain most suited for its application. Companies concerned about their IT infrastructure costs in a manner to achieve minimal costs will find this technology most appropriate for use. Additionally, those firms falling under medium-scale group with limited capital structures are most likely to implement cloud-based CRM and ERP in order to leverage against the costly nature of purchasing and maintaining software and hardware infrastructures2.

Advantages and disadvantages of using cloud computing

The advantage of using cloud-based CRMs is that the firm’s can extremely cut on the IT costs in terms of labor and technical aspects of system management. Additionally firms have no worry about the dangers of data loss due to hardware related hitches. However, companies suffer from the uncertainty since continuity of the service depends on the vendor availability and that such firms have no control over the applications3.

What management, organization, and technology issues should be addressed in deciding whether to use a conventional ERP or CRM system versus a cloud-based version?

The volumes of organizational data and the magnitude of its operations are imperative in this scenario. Organizations should consider the nature of services sought by the stakeholders such as suppliers, customers and the internal employees. Similarly, taking into account the informational security elements remains critical in this process.


LAUNDON, K. C, and Laudon, J. P. Management information systems: Managing the Digital Firm. (12th ed.), New York, Global Edition, 2009.


  1. Kenneth Laudon and Jane Laudon. Management information systems: Managing the Digital Firm, 2009. (12th ed.), Global Edition , New York, p. 371.
  2. Kenneth Laudon and Jane Laudon. Management information systems: Managing the Digital Firm, 2009. (12th ed.), Global Edition, New York, p. 385.
  3. Kenneth Laudon and Jane Laudon. Management information systems: Managing the Digital Firm, 2009. (12th ed.), Global Edition, New York, p. 375.

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