Deliverable 5 – Digital Marketing Plan Analysis

Competency
Outline a cross-platform digital marketing plan that provides value and promotes engagement.
Scenario Information
Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa’s Customs’ current marketing strategy ignores all forms of digital marketing. They’ve come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa’s Customs’ background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.
Costa’s Customs’ Company Profile
Instructions
Before making any final decisions about a new campaign, Costa’s Customs would like you to look over their last attempt at digital marketing. It was a complete failure, and Costa’s Customs wants to know why in order to prevent similar mistakes from happening in the future. Your administrator has included details on a simplified version of Costa’s Custom’s digital marketing campaign, which you can find in the company profile. Read through the document and then write a report to highlight some of your observations both positive and negative. Costa’s Customs’ is looking for an initial analysis of the thought and strategy behind their last failed campaign. They are not looking for suggested improvements or changes, but are more focused on an ability to create a digital marketing plan that demonstrates consistency between sections.
The following should be completed in your report to Costa’s Customs’:

Identify strengths and weaknesses of the current situation analysis.

Interpret the impact that each could have on the overall digital marketing campaign.

Determine whether the objectives are properly influenced by findings in the situation analysis.

Interpret the impact that this could have on the overall digital marketing campaign.
Support your opinion with observations from the company profile document.

Analyze the alignment and consistency between objectives, strategies, and tactics.

Interpret the impact that this could have on the overall digital marketing campaign.
Support your opinion with observations from the company profile document.

State your opinion on whether you believe this digital marketing plan provides value to the business and promotes engagement with customers.

Include thoughts on if there is a proper balance between selling and branding initiatives.
Support your opinion with observations from the company profile document.Deliverable 5 – Digital Marketing Plan Analysis 

myhomeworkgeeks (28431)
New York University
DO YOU HAVE A SIMILAR ASSIGNMENT?!

Click Here to Hire an Expert

Hire Verified Expert

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Have a homework question? Get help from verified tutors now!
error: Content is protected !!

Are You Looking For Assignment Help? We Can Certainly Assist You