Data Visualisation,Data Visualisation

Data Visualisation


Haven’t Found The Relevant Content? Hire a Subject Expert to Help You With
Data Visualisation,Data Visualisation
Post Your Own Question And Get A Custom Answer
Hire Writer



Data Visualisation

A Handbook for Data Driven Design

Andy Kirk




SAGE Publications Ltd

1 Oliver’s Yard

55 City Road

London EC1Y 1SP

SAGE Publications Inc.

2455 Teller Road

Thousand Oaks, California 91320

SAGE Publications India Pvt Ltd

B 1/I 1 Mohan Cooperative Industrial Area

Mathura Road

New Delhi 110 044

SAGE Publications Asia-Pacific Pte Ltd

3 Church Street

#10-04 Samsung Hub

Singapore 049483


· Andy Kirk 2016 First published 2016

Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers.

Library of Congress Control Number: 2015957322

British Library Cataloguing in Publication data

A catalogue record for this book is available from the British Library

ISBN 978-1-4739-1213-7

ISBN 978-1-4739-1214-4 (pbk)

Editor: Mila Steele

Editorial assistant: Alysha Owen

Production editor: Ian Antcliff

Marketing manager: Sally Ransom

Cover design: Shaun Mercier

Typeset by: C&M Digitals (P) Ltd, Chennai, India

Printed and bound in Great Britain by Bell and Bain Ltd, Glasgow




List of Figures with Source Notes


About the Author




1 Defining Data Visualisation

2 Visualisation Workflow



3 Formulating Your Brief

4 Working With Data

5 Establishing Your Editorial Thinking



6 Data Representation

· Interactivity

8 Annotation

9 Colour

10 Composition



11 Visualisation Literacy




List of Figures with Source Notes

1.1 A Definition for Data Visualisation 19


1.2 Per Capita Cheese Consumption in the U.S., by Sarah Slobin (Fortune magazine) HYPERLINK l “page43” 20


1.3 The Three Stages of Understanding HYPERLINK l “page45” 22


1.4–6 Demonstrating the Process of Understanding 2427

1.7 The Three Principles of Good Visualisation Design HYPERLINK l “page56” 30


1.8 Housing and Home Ownership in the UK, by ONS Digital Content Team 33

1.9 Falling Number of Young Homeowners, by the Daily Mail HYPERLINK l “page61” 33

1.10 Gun Deaths in Florida (Reuters Graphics) HYPERLINK l “page63” 34

1.11 Iraq’s Bloody Toll, by Simon Scarr (South China Morning Post)


1.12 Gun Deaths in Florida Redesign, by Peter A. Fedewa (@pfedewa) HYPERLINK l “page65” 35

1.13 If Vienna would be an Apartment, by NZZ (Neue Zürcher Zeitung) [Translated] 45


1.14 Asia Loses Its Sweet Tooth for Chocolate, by Graphics Department (Wall Street Journal) HYPERLINK l “page81” 45

2.1 The Four Stages of the Visualisation Workflow 54


3.1 The ‘Purpose Map’ HYPERLINK l “page124” 76


3.2 Mizzou’s Racial Gap Is Typical On College Campuses, by FiveThirtyEight HYPERLINK l “page126” 77

3.3 Image taken from ‘Wealth Inequality in America’, by YouTube user ‘Politizane’ ( HYPERLINK l “page128” 78 3.4 Dimensional Changes in Wood, by Luis Carli ( HYPERLINK l “page129” 79

3.5 How Y’all, Youse and You Guys Talk, by Josh Katz (The New York Times) HYPERLINK l “page130” 80

3.6 Spotlight on Profitability, by Krisztina Szücs 81

3.7 Countries with the Most Land Neighbours HYPERLINK l “page134” 83

3.8 Buying Power: The Families Funding the 2016 Presidential Election, by Wilson Andrews, Amanda Cox, Alicia DeSantis, Evan Grothjan, Yuliya Parshina-Kottas, Graham Roberts, Derek Watkins and Karen Yourish (The New York Times) 84

3.9 Image taken from ‘Texas Department of Criminal Justice’


( HYPERLINK l “page138” 86


3.10 OECD Better Life Index, by Moritz Stefaner, Dominikus Baur, Raureif GmbH HYPERLINK l “page142” 89

3.11 Losing Ground, by Bob Marshall, The Lens, Brian Jacobs and Al Shaw (ProPublica) HYPERLINK l “page142” 89

3.12 Grape Expectations, by S. Scarr, C. Chan, and F. Foo (Reuters Graphics) HYPERLINK l “page145” 91

3.13 Keywords and Colour Swatch Ideas from Project about Psychotherapy Treatment in the Arctic 92

3.14 An Example of a Concept Sketch, by Giorgia Lupi of Accurat HYPERLINK l “page147” 92


4.1 Example of a Normalised Dataset HYPERLINK l “page155” 99

4.2 Example of a Cross-tabulated Dataset 100

4.3 Graphic Language: The Curse of the CEO, by David Ingold and Keith Collins (Bloomberg Visual Data), Jeff Green (Bloomberg News) 101

4.4 US Presidents by Ethnicity (1789 to 2015) HYPERLINK l “page177” 114


4.5 OECD Better Life Index, by Moritz Stefaner, Dominikus Baur, Raureif GmbH HYPERLINK l “page181” 116

4.6 Spotlight on Profitability, by Krisztina Szücs HYPERLINK l “page181” 117

4.7 Example of ‘Transforming to Convert’ Data 119

4.8 Making Sense of the Known Knowns 123

4.9 What Good Marathons and Bad Investments Have in Common, by Justin Wolfers (The New York Times) HYPERLINK l “page192” 124

5.1 The Fall and Rise of U.S. Inequality, in Two Graphs Source: World Top Incomes Database; Design credit: Quoctrung Bui (NPR) 136


5.2–4 Why Peyton Manning’s Record Will Be Hard to Beat, by Gregor Aisch and Kevin Quealy (The New York Times) HYPERLINK l “page212” 138 HYPERLINK l “page213” – HYPERLINK l “page215” 140 C.1 Mockup Designs for ‘Poppy Field’, by Valentina D’Efilippo (design); Nicolas Pigelet (code); Data source: The Polynational War Memorial, 2014 ( HYPERLINK l “page221” 146

6.1 Mapping Records and Variables on to Marks and Attributes 152

6.2 List of Mark Encodings 153


6.3 List of Attribute Encodings 153


6.4 Bloomberg Billionaires, by Bloomberg Visual Data (Design and development), Lina Chen and Anita Rundles (Illustration) HYPERLINK l “page231” 155

6.5 Lionel Messi: Games and Goals for FC Barcelona HYPERLINK l “page232” 156

6.6 Image from the Home page of HYPERLINK l “page232” 156

6.7 How the Insane Amount of Rain in Texas Could Turn Rhode Island Into a Lake, by Christopher Ingraham (The Washington Post) 156


6.8 The 10 Actors with the Most Oscar Nominations but No Wins



6.9 The 10 Actors who have Received the Most Oscar Nominations



6.10 How Nations Fare in PhDs by Sex Interactive, by Periscopic; Research by Amanda Hobbs; Published in Scientific American 163 6.11 Gender Pay Gap US, by David McCandless, Miriam Quick (Research) and Philippa Thomas (Design) 164

6.12 Who Wins the Stanley Cup of Playoff Beards? by Graphics Department (Wall Street Journal) 165

6.13 For These 55 Marijuana Companies, Every Day is 4/20, by Alex Tribou and Adam Pearce (Bloomberg Visual Data) 166


6.14 UK Public Sector Capital Expenditure, 2014/15 167


6.15 Global Competitiveness Report 2014–2015, by Bocoup and the World Economic Forum 168

6.16 Excerpt from a Rugby Union Player Dashboard 169

6.17 Range of Temperatures (°F) Recorded in the Top 10 Most Populated Cities During 2015 170

6.18 This Chart Shows How Much More Ivy League Grads Make Than You, by Christopher Ingraham (The Washington Post) 171

6.19 Comparing Critics Scores (Rotten Tomatoes) for Major Movie Franchises 172

6.20 A Career in Numbers: Movies Starring Michael Caine 173


6.21 Comparing the Frequency of Words Used in Chapter 1 of this Book 174

6.22 Summary of Eligible Votes in the UK General Election 2015


6.23 The Changing Fortunes of Internet Explorer and Google Chrome



6.24 Literarcy Proficiency: Adult Levels by Country 177

6.25 Political Polarization in the American Public’, Pew Research Center, Washington, DC (February, 2015) (http://www.people- HYPERLINK l “page290” 178

6.26 Finviz ( 179

6.27 This Venn Diagram Shows Where You Can Both Smoke Weed and Get a Same-Sex Marriage, by Phillip Bump (The Washington Post) 180

6.28 The 200+ Beer Brands of SAB InBev, by Maarten Lambrechts for Mediafin: (Dutch),


10 (French) 181

6.29 Which Fossil Fuel Companies are Most Responsible for Climate Change? by Duncan Clark and Robin Houston (Kiln), published in the Guardian, drawing on work by Mike Bostock and Jason Davies 182

6.30 How Long Will We Live – And How Well? by Bonnie Berkowitz, Emily Chow and Todd Lindeman (The Washington Post) 183

6.31 Crime Rates by State, by Nathan Yau 184

6.32 Nutrient Contents – Parallel Coordinates, by Kai Chang (@syntagmatic) 185

6.33 How the ‘Avengers’ Line-up Has Changed Over the Years, by Jon Keegan (Wall Street Journal) 186

6.34 Interactive Fixture Molecules, by @experimental361 and @bootifulgame 187

6.35 The Rise of Partisanship and Super-cooperators in the U.S. House of Representatives. Visualisation by Mauro Martino, authored by Clio Andris, David Lee, Marcus J. Hamilton, Mauro Martino, Christian E. Gunning, and John Armistead Selde 188


6.36 The Global Flow of People, by Nikola Sander, Guy J. Abel and Ramon Bauer 189


6.37 UK Election Results by Political Party, 2010 vs 2015 190


6.38 The Fall and Rise of U.S. Inequality, in Two Graphs. Source: World Top Incomes Database; Design credit: Quoctrung Bui (NPR) 191


6.39 Census Bump: Rank of the Most Populous Cities at Each Census, 1790–1890, by Jim Vallandingham 192

6.40 Coal, Gas, Nuclear, Hydro? How Your State Generates Power. Source: U.S. Energy Information Administration, Credit: Christopher Groskopf, Alyson Hurt and Avie Schneider (NPR) 193

6.41 Holdouts Find Cheapest Super Bowl Tickets Late in the Game, by Alex Tribou, David Ingold and Jeremy Diamond (Bloomberg Visual Data) 194

6.42 Crude Oil Prices (West Texas Intermediate), 1985–2015 195

6.43 Percentage Change in Price for Select Food Items, Since 1990, by Nathan Yau 196

6.44 The Ebb and Flow of Movies: Box Office Receipts 1986–2008, by Mathew Bloch, Lee Byron, Shan Carter and Amanda Cox (The New York Times) 197


6.45 Tracing the History of N.C.A.A. Conferences, by Mike Bostock,


Shan Carter and Kevin Quealy (The New York Times198 6.46 A Presidential Gantt Chart, by Ben Jones HYPERLINK l “page338” 199


6.47 How the ‘Avengers’ Line-up Has Changed Over the Years, by Jon Keegan (Wall Street Journal) HYPERLINK l “page340” 200

6.48 Native and New Berliners – How the S-Bahn Ring Divides the City, by Julius Tröger, André Pätzold, David Wendler (Berliner Morgenpost) and Moritz Klack ( HYPERLINK l “page343” 201

6.49 How Y’all, Youse and You Guys Talk, by Josh Katz (The New York Times) HYPERLINK l “page346” 202

6.50 Here’s Exactly Where the Candidates Cash Came From, by Zach Mider, Christopher Cannon, and Adam Pearce (Bloomberg Visual Data) HYPERLINK l “page348” 203

6.51 Trillions of Trees, by Jan Willem Tulp HYPERLINK l “page350” 204

6.52 The Racial Dot Map. Image Copyright, 2013, Weldon Cooper Center for Public Service, Rector and Visitors of the University of Virginia (Dustin A. Cable, creator) HYPERLINK l “page353” 205


6.53 Arteries of the City, by Simon Scarr (South China Morning Post) HYPERLINK l “page356” 206

6.54 The Carbon Map, by Duncan Clark and Robin Houston (Kiln)



6.55 Election Dashboard, by Jay Boice, Aaron Bycoffe and Andrei Scheinkman (Huffington Post). Statistical model created by Simon Jackman HYPERLINK l “page361” 208

6.56 London is Rubbish at Recycling and Many Boroughs are Getting Worse, by URBS London using London Squared Map © 2015 HYPERLINK l “page364” 209

6.57 Automating the Design of Graphical Presentations of Relational Information. Adapted from McKinlay, J. D. (1986). ACM Transactions on Graphics, 5(2), 110–141. 213

6.58 Comparison of Judging Line Size vs Area Size HYPERLINK l “page371” 213

6.59 Comparison of Judging Related Items Using Variation in Colour (Hue) vs Variation in Shape 214

6.60 Illustrating the Correct and Incorrect Circle Size Encoding HYPERLINK l “page375” 216

6.61 Illustrating the Distortions Created by 3D Decoration HYPERLINK l “page377” 217

6.62 Example of a Bullet Chart using Banding Overlays HYPERLINK l “page378” 218

6.63 Excerpt from What’s Really Warming the World? by Eric Roston and Blacki Migliozzi (Bloomberg Visual Data) HYPERLINK l “page378” 218 6.64 Example of Using Markers Overlays 219

6.65 Why Is Her Paycheck Smaller? by Hannah Fairfield and Graham Roberts (The New York Times) HYPERLINK l “page380” 219


6.66 Inside the Powerful Lobby Fighting for Your Right to Eat Pizza, by Andrew Martin and Bloomberg Visual Data 220

6.67 Excerpt from ‘Razor Sales Move Online, Away From Gillette’, by Graphics Department (Wall Street Journal) 220

7.1 US Gun Deaths, by Periscopic 225


7.2 Finviz ( 226

7.3 The Racial Dot Map: Image Copyright, 2013, Weldon Cooper Center for Public Service, Rector and Visitors of the University of Virginia (Dustin A. Cable, creator) 227


7.4 Obesity Around the World, by Jeff Clark 228

7.5 Excerpt from ‘Social Progress Index 2015’, by Social Progress Imperative, 2015 228

7.6 NFL Players: Height & Weight Over Time, by Noah Veltman ( 229

7.7 Excerpt from ‘How Americans Die’, by Matthew C. Klein and Bloomberg Visual Data 230

7.8 Model Projections of Maximum Air Temperatures Near the Ocean and Land Surface on the June Solstice in 2014 and 2099: NASA Earth Observatory maps, by Joshua Stevens 231

7.9 Excerpt from ‘A Swing of Beauty’, by Sohail Al-Jamea, Wilson Andrews, Bonnie Berkowitz and Todd Lindeman (The Washington Post) 231

7.10 How Well Do You Know Your Area? by ONS Digital Content team 232

7.11 Excerpt from ‘Who Old Are You?’, by David McCandless and Tom Evans 233

7.12 512 Paths to the White House, by Mike Bostock and Shan Carter (The New York Times) 233


7.13 OECD Better Life Index, by Moritz Stefaner, Dominikus Baur, Raureif GmbH 233

7.14 Nobel Laureates, by Matthew Weber (Reuters Graphics) 234

7.15 Geography of a Recession, by Graphics Department (The New York Times) 234

7.16 How Big Will the UK Population be in 25 Years Time? by ONS Digital Content team 234

7.17 Excerpt from ‘Workers’ Compensation Reforms by State’, by Yue Qiu and Michael Grabell (ProPublica) 235

7.18 Excerpt from ‘ECB Bank Test Results’, by Monica Ulmanu, Laura Noonan and Vincent Flasseur (Reuters Graphics) 236

7.19 History Through the President’s Words, by Kennedy Elliott, Ted


Mellnik and Richard Johnson (The Washington Post) 237

7.20 Excerpt from ‘How Americans Die’, by Matthew C. Klein and Bloomberg Visual Data 237

7.21 Twitter NYC: A Multilingual Social City, by James Cheshire, Ed Manley, John Barratt, and Oliver O’Brien 238

7.22 Killing the Colorado: Explore the Robot River, by Abrahm Lustgarten, Al Shaw, Jeff Larson, Amanda Zamora and Lauren Kirchner (ProPublica) and John Grimwade 238

7.23 Losing Ground, by Bob Marshall, The Lens, Brian Jacobs and Al Shaw (ProPublica) 239

7.24 Excerpt from ‘History Through the President’s Words’, by Kennedy Elliott, Ted Mellnik and Richard Johnson (The Washington Post) 240

7.25 Plow, by Derek Watkins 242

7.26 The Horse in Motion, by Eadweard Muybridge. Source: United States Library of Congress’s Prints and Photographs division, digital ID cph.3a45870. 243


8.1 Titles Taken from Projects Published and Credited Elsewhere in This Book 248

8.2 Excerpt from ‘The Color of Debt: The Black Neighborhoods Where Collection Suits Hit Hardest’, by Al Shaw, Annie Waldman and Paul Kiel (ProPublica) 249

8.3 Excerpt from ‘Kindred Britain’ version 1.0 © 2013 Nicholas Jenkins – designed by Scott Murray, powered by SUL-CIDR 249 8.4 Excerpt from ‘The Color of Debt: The Black Neighborhoods Where Collection Suits Hit Hardest’, by Al Shaw, Annie Waldman and Paul Kiel (ProPublica) 250

8.5 Excerpt from ‘Bloomberg Billionaires’, by Bloomberg Visual Data (Design and development), Lina Chen and Anita Rundles (Illustration) 251

8.6 Excerpt from ‘Gender Pay Gap US?’, by David McCandless, Miriam Quick (Research) and Philippa Thomas (Design) 251

8.7 Excerpt from ‘Holdouts Find Cheapest Super Bowl Tickets Late in the Game’, by Alex Tribou, David Ingold and Jeremy Diamond (Bloomberg Visual Data) 252

8.8 Excerpt from ‘The Life Cycle of Ideas’, by Accurat 252

8.9 Mizzou’s Racial Gap Is Typical On College Campuses, by FiveThirtyEight 253

8.10 Excerpt from ‘The Infographic History of the World’, Harper Collins (2013); by Valentina D’Efilippo (co-author and designer);


James Ball (co-author and writer); Data source: The Polynational War Memorial, 2012 254

8.11 Twitter NYC: A Multilingual Social City, by James Cheshire, Ed Manley, John Barratt, and Oliver O’Brien 255

8.12 Excerpt from ‘US Gun Deaths’, by Periscopic 255

8.13 Image taken from Wealth Inequality in America, by YouTube user ‘Politizane’ ( 256 9.1 HSL Colour Cylinder: Image from Wikimedia Commons published under the Creative Commons Attribution-Share Alike 3.0 Unported license 265

9.2 Colour Hue Spectrum 265

9.3 Colour Saturation Spectrum 266

9.4 Colour Lightness Spectrum 266

9.5 Excerpt from ‘Executive Pay by the Numbers’, by Karl Russell (The New York Times) 267

9.6 How Nations Fare in PhDs by Sex Interactive, by Periscopic; Research by Amanda Hobbs; Published in Scientific American 268 9.7 How Long Will We Live – And How Well? by Bonnie Berkowitz, Emily Chow and Todd Lindeman (The Washington Post) 268

9.8 Charting the Beatles: Song Structure, by Michael Deal 269

9.9 Photograph of MyCuppa mug, by Suck UK ( 269

9.10 Example of a Stacked Bar Chart Based on Ordinal Data 270

9.11 Rim Fire – The Extent of Fire in the Sierra Nevada Range and Yosemite National Park, 2013: NASA Earth Observatory images, by Robert Simmon 270

9.12 What are the Current Electricity Prices in Switzerland [Translated], by Interactive things for NZZ (the Neue Zürcher Zeitung) 271

9.13 Excerpt from ‘Obama’s Health Law: Who Was Helped Most’,

by Kevin Quealy and Margot Sanger-Katz (The New York Times) 272

9.14 Daily Indego Bike Share Station Usage, by Randy Olson



share-usage-patterns-in-philadelphia-part-2/) 272

9.15 Battling Infectious Diseases in the 20th Century: The Impact of Vaccines, by Graphics Department (Wall Street Journal) 273

9.16 Highest Max Temperatures in Australia (1st to 14th January

2013), Produced by the Australian Government Bureau of


Meteorology 274

9.17 State of the Polar Bear, by Periscopic HYPERLINK l “page462” 275

9.18 Excerpt from Geography of a Recession by Graphics Department (The New York Times) HYPERLINK l “page462” 275

9.19 Fewer Women Run Big Companies Than Men Named John, by Justin Wolfers (The New York Times) HYPERLINK l “page464” 276

9.20 NYPD, Council Spar Over More Officers by Graphics Department (Wall Street Journal) 277

9.21 Excerpt from a Football Player Dashboard HYPERLINK l “page466” 277

9.22 Elections Performance Index, The Pew Charitable Trusts © 2014


9.23 Art in the Age of Mechanical Reproduction: Walter Benjamin by Stefanie Posavec 279


9.24 Casualties, by Stamen, published by CNN HYPERLINK l “page469” 279

9.25 First Fatal Accident in Spain on a High-speed Line [Translated], by Rodrigo Silva, Antonio Alonso, Mariano Zafra, Yolanda Clemente and Thomas Ondarra (El Pais) 280

9.26 Lunge Feeding, by Jonathan Corum (The New York Times); whale illustration by Nicholas D. Pyenson HYPERLINK l “page471” 281

9.27 Examples of Common Background Colour Tones HYPERLINK l “page471” 281

9.28 Excerpt from NYC Street Trees by Species, by Jill Hubley HYPERLINK l “page476” 284

9.29 Demonstrating the Impact of Red-green Colour Blindness (deuteranopia) HYPERLINK l “page479” 286

9.30 Colour-blind Friendly Alternatives to Green and Red 287

9.31 Excerpt from, ‘Pyschotherapy in The Arctic’, by Andy Kirk HYPERLINK l “page483” 289

9.32 Wind Map, by Fernanda Viégas and Martin Wattenberg HYPERLINK l “page483” 289

10.1 City of Anarchy, by Simon Scarr (South China Morning Post)


10.2 Wireframe Sketch, by Giorgia Lupi for ‘Nobels no degree’ by Accurat HYPERLINK l “page491” 295

10.3 Example of the Small Multiples Technique 296

10.4 The Glass Ceiling Persists Redesign, by Francis Gagnon ( based on original by S. Culp (Reuters Graphics) 297


10.5 Fast-food Purchasers Report More Demands on Their Time, by Economic Research Service (USDA) HYPERLINK l “page494” 297


10.6 Stalemate, by Graphics Department (Wall Street Journal) HYPERLINK l “page494” 297

10.7 Nobels No Degrees, by Accurat 298

10.8 Kasich Could Be The GOP’s Moderate Backstop, by FiveThirtyEight HYPERLINK l “page498” 298


10.9 On Broadway, by Daniel Goddemeyer, Moritz Stefaner, Dominikus Baur, and Lev Manovich 299


10.10 ER Wait Watcher: Which Emergency Room Will See You the Fastest? by Lena Groeger, Mike Tigas and Sisi Wei (ProPublica) 300 10.11 Rain Patterns, by Jane Pong (South China Morning Post) HYPERLINK l “page501” 300


10.12 Excerpt from ‘Pyschotherapy in The Arctic’, by Andy Kirk 301

10.13 Gender Pay Gap US, by David McCandless, Miriam Quick (Research) and Philippa Thomas (Design) HYPERLINK l “page502” 301

10.14 The Worst Board Games Ever Invented, by FiveThirtyEight



10.15 From Millions, Billions, Trillions: Letters from Zimbabwe, 2005−2009, a book written and published by Catherine Buckle (2014), table design by Graham van de Ruit (pg. 193) HYPERLINK l “page505” 303 10.16 List of Chart Structures 304


10.17 Illustrating the Effect of Truncated Bar Axis Scales 305

10.18 Excerpt from ‘Doping under the Microscope’, by S. Scarr and W. Foo (Reuters Graphics) 306

10.19 Record-high 60% of Americans Support Same-sex Marriage, by Gallup 306

10.20 Images from Wikimedia Commons, published under the Creative Commons Attribution-Share Alike 3.0 Unported license 308 11.1–7 The Pursuit of Faster’ by Andy Kirk and Andrew Witherley 318324




This book has been made possible thanks to the unwavering support of my incredible wife, Ellie, and the endless encouragement from my Mum and Dad, the rest of my brilliant family and my super group of friends.

From a professional standpoint I also need to acknowledge the fundamental role played by the hundreds of visualisation practitioners (no matter under what title you ply your trade) who have created such a wealth of brilliant work from which I have developed so many of my convictions and formed the basis of so much of the content in this book. The people and organisations who have provided me with permission to use their work are heroes and I hope this book does their rich talent justice.


About the Author

Andy Kirk

is a freelance data visualisation specialist based in Yorkshire, UK. He is a visualisation design consultant, training provider, teacher, researcher, author, speaker and editor of the award-winning website

After graduating from Lancaster University in 1999 with a BSc (hons) in Operational Research, Andy held a variety of business analysis and information management positions at organisations including West Yorkshire Police and the University of Leeds.

He discovered data visualisation in early 2007 just at the time when he was shaping up his proposal for a Master’s (MA) Research Programme designed for members of staff at the University of Leeds. On completing this programme with distinction, Andy’s passion for the subject was unleashed. Following his graduation in December 2009, to continue the process of discovering and learning the subject he launched, a blogging platform that would chart the ongoing development of the data visualisation field. Over time, as the field has continued to grow, the site too has reflected this, becoming one of the most popular in the field. It features a wide range of fresh content profiling the latest projects and contemporary techniques, discourse about practical and theoretical matters, commentary about key issues, and collections of valuable references and resources.

In 2011 Andy became a freelance professional focusing on data visualisation consultancy and training workshops. Some of his clients include CERN, Arsenal FC, PepsiCo, Intel, Hershey, the WHO and McKinsey. At the time of writing he has delivered over 160 public and private training events across the UK, Europe, North America, Asia, South Africa and Australia, reaching well over 3000 delegates. In addition to training workshops Andy also has two academic teaching positions. He joined the highly respected Maryland Institute College of Art (MICA) as a visiting lecturer in 2013 and has been teaching a module on the Information Visualisation Master’s Programme since its inception. In January 2016, he began teaching a data visualisation module as part of the MSc in Business Analytics at the Imperial College Business School in London.


Between 2014 and 2015 Andy was an external consultant on a research project called ‘Seeing Data’, funded by the Arts & Humanities Research Council and hosted by the University of Sheffield. This study explored the issues of data visualisation literacy among the general public and, among many things, helped to shape an understanding of the human factors that affect visualisation literacy and the effectiveness of design.



I.1 The Quest Begins

In his book The Seven Basic Plots, author Christopher Booker investigated the history of telling stories. He examined the structures used in biblical teachings and historical myths through to contemporary storytelling devices used in movies and TV. From this study he found seven common themes that, he argues, can be identifiable in any form of story.

One of these themes was ‘The Quest’. Booker describes this as revolving around a main protagonist who embarks on a journey to acquire a treasured object or reach an important destination, but faces many obstacles and temptations along the way. It is a theme that I feel shares many characteristics with the structure of this book and the nature of data visualisation.

superadmin (28431)
New York University

Click Here to Hire an Expert

Hire Verified Expert

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Have a homework question? Get help from verified tutors now!

Are You Looking For Assignment Help? We Can Certainly Assist You

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • ~Dissertations
  • ~Essays
  • ~All Assignments

  • ~Research papers
  • ~Term papers