Crisis management and Resolution of Tylenol Contamination Case

In 1982 the Johnson and Johnson company faced serious trials when seven people died from Extra Strength Tylenol capsules laced with cyanide. In 1982, Tylenol medication commanded 35 percent of analgesic market and garnering 15% of the company’s profits. When the contamination was made known, panic arose with people wondering how widespread the contamination might be (Companies in Crisis, 2007). . Luckily, the crisis, which was of no fault of the company who had three tamper-resistant seals, was contained through the quick action of Johnson and Johnson.
“It acted quickly – ordering that Tylenol should be recalled from every outlet – not just those in the state where it had been tampered with. Not only that, but the company decided the product would not be re-established on the shelves until something had been done to provide better product protection” (Companies in Crisis, 2007). As a result, Johnson & Johnson developed the tamperproof packaging, which had three different levels, that would make it much more difficult for a similar incident to occur in future and vowed to exchange capsules (which can be opened) with a new form called the caplet (Norman, 1986).
Sadly, a similar incident occurred four years later. The 1986 Tylenol contamination case was originally said to be a non-incident by the F. B. I. which later reversed its findings that the Johnson and Johnson product had been tampered with. The FBI was initially involved upon the death of Diane Elsworth who died after consuming two laced capsules. ”We were puzzled all along as to how someone could have breached the three safety seals on the bottle and carton without being detected” said a J & J representative (Norman, 1986).

Still, the company responded to the crisis by immediately pulling the products from the shelves, speaking openly to the media, and “not waiting for evidence to see whether the contamination might be more widespread” (Companies in Crisis, 2007). This earned them the trust of the public because they were willing to take short term profit losses in order to make sure their customers were safe. Companies in Crisis – What to do when it all goes wrong. (2007). Mallenbaker. com Retrieved 4-12-2007 from http://www. mallenbaker. net/csr/CSRfiles/crisis02. html Norman, M. (1986). Bottle Tampering in Tylenol Found. New York Times. 27 February

myhomeworkgeeks (28431)
New York University

Click Here to Hire an Expert

Hire Verified Expert

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Have a homework question? Get help from verified tutors now!
error: Content is protected !!

Are You Looking For Assignment Help? We Can Certainly Assist You