Expectations
February 16th, 2023
Why Real-Life Results Don’t Meet Buyer Persona Expectations
Table of contents As content marketing gains steam as a strategy in the marketing world, more businesses are taking a stab at building buyer personas. According to Customer Think’s survey, 57 percent of respondents did their first-ever buyer persona development initiative within the last two years. But that wasn’t the survey’s most interesting finding. Despite […]
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